The Future of Social Media: Liz Truss and Sam Altman’s New Platforms in 2025
- Black Rocks Marketing
- 7 days ago
- 4 min read
As we navigate the ever-evolving landscape of social media in 2025, two high-profile figures—Liz Truss, former UK Prime Minister, and Sam Altman, CEO of OpenAI—are making headlines with their plans to launch new social media platforms. These ventures promise to shake up the digital space, each with distinct visions that could reshape how we connect, share and engage online. As users of social media, it’s critical to understand what these platforms might offer, their potential impact and how they could influence your marketing strategies. Ready to dive in and find out more? Let's go.
Liz Truss’ “Uncensorable” Social Media Platform
Liz Truss announced at a Bitcoin conference in Bedford that she plans to launch her own social media platform this summer, emphasising “free speech” and a “grassroots movement.” Described as “uncensorable” and “uncancellable” the platform appears to draw inspiration from Donald Trump’s Truth Social, which was created as an alternative to mainstream platforms like X and Facebook. Truss’ motivation stems from her belief that the “deep state” and mainstream media stifled her policies during her brief tenure as PM, especially her controversial mini-budget. She aims to create a space where ideas can be shared without suppression, focusing on building a community that demands change from leaders.
What We Know So Far
Launch Timeline: Summer 2025, with more details expected soon.
Core Focus: Promoting free speech and countering perceived media bias.
Target Audience: Likely conservative-leaning users, supporters of Truss’ political ideology and those skeptical of mainstream media.
Potential Features: While specifics are scarce, the platform may prioritise text-based posts, policy discussions and community-driven content, similar to Truth Social.
Marketing Implications
Truss’ platform could carve out a niche for politically engaged audiences, particularly those aligned with right-wing or populist movements.
Brands targeting this demographic might find opportunities for hyper-targeted campaigns, but they’ll need to navigate the platform’s likely polarised environment. The emphasis on “uncensorable” content raises questions about moderation policies, which could impact brand safety.
Marketers should monitor early user adoption and content trends to assess whether this platform aligns with their audience and values. Additionally, the platform’s grassroots focus suggests potential for organic, community-driven campaigns, but success will depend on authentic engagement rather than traditional paid ads.
Sam Altman’s X-Like Social Network
On the tech side, Sam Altman and OpenAI are reportedly developing an X-like social media platform, still in its early stages. According to sources, the project integrates ChatGPT’s image generation capabilities into a social feed, allowing users to create and share AI-generated visual content. Altman has been seeking external feedback, indicating a deliberate approach to shaping the platform’s direction. This move could position OpenAI to compete with Elon Musk’s X and Meta’s Instagram, while also addressing the company’s need for user attention and data to fuel AI model training.
What We Know So Far
Launch Timeline: Unclear, as the project is in prototype phase with no confirmed release date.
Core Focus: Leveraging AI to enhance content creation, particularly through image generation and potentially other ChatGPT-driven features.
Target Audience: Tech-savvy users, content creators and those interested in AI-powered interactions.
Potential Features: A social feed with AI-generated visuals, possible integration with ChatGPT’s existing ecosystem and a focus on user-generated content amplified by AI tools.
Marketing Implications
Altman’s platform could be a game-changer for digital marketers, especially those already experimenting with AI in content creation. The integration of ChatGPT’s capabilities suggests a platform where brands can create visually stunning, AI-assisted content at scale. This feature is perfect for campaigns that prioritise innovation and creativity. The focus on user-generated AI content could also foster a new wave of influencer marketing, where creators use OpenAI’s tools to produce unique posts. However, marketers will need to consider data privacy concerns, as OpenAI’s platform may rely heavily on user data to refine its AI models. Early adopters could gain a competitive edge by testing AI-driven campaigns, but they’ll need to stay agile as the platform evolves.
Comparing the Two Platforms
While Truss and Altman’s platforms are still in development, their approaches highlight contrasting visions for social media’s future:
Ideology vs. Innovation: Truss’ platform is rooted in political ideology, aiming to amplify specific viewpoints, while Altman’s is driven by technological innovation, leveraging AI to redefine content creation.
Audience Reach: Truss’ platform may appeal to a narrower, politically motivated audience, whereas Altman’s could attract a broader, tech-curious user base.
Monetisation Potential: Truss’ platform might prioritise community engagement over commercial features, limiting ad opportunities, while Altman’s could offer robust tools for brands, given OpenAI’s commercial focus.
Both platforms face challenges. Truss’ venture risks being perceived as a vanity project, with comparisons to her short-lived stint as UK Prime Minister and satirical references to “lettuce” already surfacing. Altman’s platform, meanwhile, must differentiate itself in a crowded market and navigate OpenAI’s ongoing rivalry with Musk and Meta.
What This Means for Digital Marketers
As these platforms take shape, here are some key considerations:
Stay Informed: Follow updates on both platforms to understand their features, user demographics and moderation policies. Early insights will help you decide whether to invest time and resources.
Experiment Early: If Truss’ platform launches first, test small-scale campaigns to gauge audience response, especially for brands with conservative-leaning customers. For Altman’s platform, explore AI-driven content creation to stand out.
Prioritise Brand Safety: Truss’ “uncensorable” approach may lead to unmoderated content, so vet the platform carefully to avoid association with controversial posts. Altman’s platform, while likely more polished, will require scrutiny of data usage policies.
Leverage Niches: Truss’ platform could be ideal for hyper-local or issue-based campaigns, while Altman’s could excel in visual storytelling and tech-driven influencer partnerships.
Monitor Competition: Keep an eye on how competitors engage with these platforms. Early adopters who master their unique dynamics could gain a first-mover advantage.
The Bigger Picture
The emergence of Truss and Altman’s platforms reflects broader trends in social media: a shift toward niche, ideology-driven networks and the integration of AI to enhance user experiences. These developments align with predictions that smaller, specialised platforms will gain traction over one-size-fits-all giants like Facebook and Instagram. For marketers, this means adapting to fragmented audiences and embracing new tools to create compelling content.
As we approach summer 2025, the social media landscape is poised for disruption. Whether Truss’ platform becomes a haven for free-speech advocates or Altman’s transforms how we create and share content, both offer opportunities and challenges. By staying proactive and agile, we can harness these platforms to connect with audiences in innovative ways.
Details about both platforms are based on reports at time of writing and may evolve as more information becomes available.